Committed to collaboration and driven by results, we work with our clients to unlock potential and achieve success.

About

Meta-Tag is an immersive technology studio helping venues, brands and sponsors turn every fan interaction into measurable value.
We blend Web3-powered digital wallets, smart activations and creative storytelling to unlock verified data, repeat engagement and real-world ROI.

Based in the UK and working globally, we partner with sport, entertainment, hospitality and festival organisations who want to move beyond “reach” and start building meaningful, data-driven connections with their audience — before, during and long after the event.

Our Mission

To transform how fans, customers and visitors connect with the brands they love.

We bridge the gap between physical and digital worlds — creating immersive, mobile-first experiences that deliver value for audiences and measurable outcomes for partners.

We specialise in

  • Web3 Digital Wallets – The engine behind always-on engagement. Wallets capture verified data, deliver personalised rewards and trigger real-time actions that brands can measure instantly.
  • Immersive Experiences – From gamified brand activations to AR moments and digital collectibles — we help brands stand out, spark participation and create memorable interactions.
  • Tokenised Rewards & GiftCard3.0 – Working with leading partners, we build next-gen loyalty and value systems. Think stable, spendable, programmable rewards: points, perks, benefits and instant redemptions.
  •  Creative & Campaign Strategy –  We design engagement flows, user journeys and branded content that make wallets, activations and loyalty programmes feel natural, fun and worth returning to.

Powered by World-Class Technology

Meta-Tag builds on the foundation of SMT (SmartMedia Technologies) and BLOCKv— the world’s leading Web3 engagement and loyalty platform trusted by:

Visa · Olympics · FIFA · NFL · Inter Miami CF · Vodafone · Amex

This partnership means our clients get:

  • Enterprise-grade technology
  • Proven fan-engagement frameworks
  • Scalable activations
  • Measurable, verified zero-party data
  • Global best-practice in Web3 loyalty and brand engagement

All delivered through beautifully simple, mobile-first experiences.

Why Brands & Venues Work With Us

  • We make fan engagement measurable – Every scan, tap, reward, redemption, video view or action has a data trail — giving sponsors and partners real visibility on ROI.
  • We build experiences fans actually want – Simple onboarding, instant rewards, mobile-first design and value you can feel immediately.
  • We deliver verified, zero-party data – Clean, accurate data direct from the fan — no third parties, no guesswork.
  • We scale fast – From a single matchday to a whole league, from a single festival to an entire season — we deploy quickly and adapt to any venue or format.
  • We collaborate deeply – Clubs, agencies, sponsors, tech partners, festival operators — we play nicely with everyone and integrate into existing workflows.

Our Team

Behind Meta-Tag is a senior leadership team with decades of experience across sport, entertainment, loyalty, hospitality, Web3 and creative technology.

We’ve worked with some of the world’s biggest venues, brands and event operators — We bring that experience into every project we deliver.

ALEX HOPKINSON
FOUNDER + MANAGING DIRECTOR

Bringing a breadth of knowledge and experience to the team from his career, Alex has worked with major venues and global brands across a range of industries in the UK. Some of his notable clients and partnerships include the Cricket World Cup, Wimbledon, Glastonbury Festival, Live Nation, Twickenham, Wembley Stadium, Formula 1, Anheuser-Busch InBev, and Heineken.

STEVE FISHER
COMPANY DIRECTOR + COO

Steve joined the team following a 30-year career with Texas Instruments. There he led teams across the globe and pioneered their Augmented Selling Strategy, connecting the physical and digital worlds. As both a business leader and engineer, his experience spans a wide range of sectors. Steve specializes in shaping technology strategies, developing product roadmaps, and driving customer engagement.

MARK CUNDLE
COMPANY DIRECTOR + CTO

Accomplished senior marketing professional with broad B2B marketing experience gained in the technology sector, encompassing strategic planning, creative development, product development, public relations, sales lead management, community development, direct marketing and customer research. Experience of creating and leading global, multi-disciplined teams of developers, marketers, product managers and analysts in a FTSE 250 company. End customer focussed with an entrepreneurial spirit and skill set to provide innovative solutions with a track-record of improved business performance.

  • Mel

    Lead UX Developer & Designer

  • Ian

    UX Developer & Designer

  • Al

    UX Developer & Designer

  • Gail

    Strategic Advisor

  • Paula

    Digital Content & Policy

  • Tamsin

    Behavioral Insights & Strategy

OUR VALUES

AUTHENTIC, INNOVATIVE, CAPTIVATING, COLLABORATIVE, RESULTS ORIENTATED

  • Authentic
  • Innovative
  • Captivating
  • Collaborative
  • Results Orientated

We start by being authentic. We act with integrity and do the right thing, every time. We operate in a socially responsible way. Being trustworthy is foundational for us as a company and as individuals.

We win by being innovative.  We imagine innovative solutions. We are curious and determined to overcome barriers.

We are inspired to captivate audiences.

We thrive through collaboration. We create environments with our clients that unlock everyone’s potential.

We are results-oriented and hold ourselves accountable. Our customers have choices, and we act with urgency and deliver on our commitments. We improve our performance every day to help our customers succeed.

PROCESS

We adhere to an innovation framework, ensuring disciplined execution for all client projects, aligning outcomes with objectives and adapting to the unique situational factors at play.

Whether you’re a venue looking to activate sponsors more effectively, a brand wanting zero-party data and measurable ROI, or an agency exploring new digital fan journeys — Meta-Tag is ready to help.

Let’s transform the way the world connects with your brand.

 

Our Partners