Committed to collaboration and driven by results, we work with our clients to unlock potential and achieve success.

About Meta-Tag

We believe every customer interaction is an opportunity to build a stronger relationship.

That’s why Meta-Tag exists.

We help brands, venues and organisations transform everyday interactions into measurable customer relationships that increase engagement, strengthen loyalty and deliver meaningful business outcomes.

We don’t start with technology.

We start with the customer.

Technology is simply how we make it happen.

Connect. Collect. Reward.

Our Mission

Why We Exist

We believe organisations should measure relationships.

  • Every scan.
  • Every visit.
  • Every reward.
  • Every purchase.
  • Every interaction tells a story.

Meta-Tag helps organisations understand that story and use it to build stronger customer relationships.

Helping Organisations Achieve More

  • Increase customer engagement. Create meaningful digital experiences that encourage customers to interact, participate and return.
  • Build lasting loyalty. Turn one-time customers into loyal advocates through personalised rewards and memorable experiences.
  • Capture meaningful first-party data. Collect valuable customer insights that enable smarter marketing and stronger long-term relationships
  • Measure campaign ROI.Understand what drives engagement with clear insights that demonstrate the impact of every campaign.
  • Create rewarding digital experiences.Deliver seamless, mobile-first experiences that delight customers and strengthen every interaction.

Built on Enterprise Technology.

Meta-Tag combines enterprise engagement technology with strategic expertise to help organisations launch sophisticated customer engagement programmes without the complexity of building them from scratch.

Our technology foundation is powered through our partnership with SmartMedia Technologies (SMT) and BLOCKv—leaders in enterprise digital engagement and loyalty technology.

Trusted by organisations including:

Visa • Olympics • FIFA • NFL • Inter Miami CF • Vodafone • American Express

This partnership gives our clients access to:

  • Enterprise-grade technology
  • Proven engagement frameworks
  • Scalable activations
  • Verified zero-party data
  • Global best practice in digital loyalty and customer engagement

All delivered through beautifully simple, mobile-first experiences.

Why Brands & Venues Work With Us

  • We make fan engagement measurable – Every scan, tap, reward, redemption, video view or action has a data trail — giving sponsors and partners real visibility on ROI.
  • We build experiences fans actually want – Simple onboarding, instant rewards, mobile-first design and value you can feel immediately.
  • We deliver meaningful first-party and zero-party data- Clean, accurate data direct from the fan — no third parties, no guesswork.
  • We scale fast – From a single matchday to a whole league, from a single festival to an entire season — we deploy quickly and adapt to any venue or format.
  • We collaborate deeply – Clubs, agencies, sponsors, tech partners, festival operators — we play nicely with everyone and integrate into existing workflows.

The Team

Leadership with real-world experience.

Meta-Tag brings together specialists in customer engagement, loyalty, digital transformation, technology and commercial strategy.

Our team has worked with some of the world’s leading brands, venues and event organisers, helping organisations create measurable customer relationships through innovative digital experiences.

ALEX HOPKINSON
FOUNDER + MANAGING DIRECTOR

Bringing a breadth of knowledge and experience to the team from his career, Alex has worked with major venues and global brands across a range of industries in the UK. Some of his notable clients and partnerships include the Cricket World Cup, Wimbledon, Glastonbury Festival, Live Nation, Twickenham, Wembley Stadium, Formula 1, Anheuser-Busch InBev, and Heineken.

MARK CUNDLE
COMPANY DIRECTOR + CTO

Accomplished senior marketing professional with broad B2B marketing experience gained in the technology sector, encompassing strategic planning, creative development, product development, public relations, sales lead management, community development, direct marketing and customer research. Experience of creating and leading global, multi-disciplined teams of developers, marketers, product managers and analysts in a FTSE 250 company. End customer focussed with an entrepreneurial spirit and skill set to provide innovative solutions with a track-record of improved business performance.

STEVE FISHER
COMPANY DIRECTOR + COO

Steve joined the team following a 30-year career with Texas Instruments. There he led teams across the globe and pioneered their Augmented Selling Strategy, connecting the physical and digital worlds. As both a business leader and engineer, his experience spans a wide range of sectors. Steve specializes in shaping technology strategies, developing product roadmaps, and driving customer engagement.

  • Mel

    Lead UX Developer & Designer

  • Ian

    UX Developer & Designer

  • Al

    UX Developer & Designer

  • Gail

    Strategic Advisor

  • Paula

    Digital Content & Policy

  • Tamsin

    Behavioral Insights & Strategy

OUR VALUES

AUTHENTIC, INNOVATIVE, CAPTIVATING, COLLABORATIVE, RESULTS ORIENTATED

  • Authentic
  • Innovative
  • Captivating
  • Collaborative
  • Results Orientated

We start by being authentic. We act with integrity and do the right thing, every time. We operate in a socially responsible way. Being trustworthy is foundational for us as a company and as individuals.

We win by being innovative.  We imagine innovative solutions. We are curious and determined to overcome barriers.

We are inspired to captivate audiences.

We thrive through collaboration. We create environments with our clients that unlock everyone’s potential.

We are results-oriented and hold ourselves accountable. Our customers have choices, and we act with urgency and deliver on our commitments. We improve our performance every day to help our customers succeed.

Whether you’re a venue looking to activate sponsors more effectively, a brand wanting zero-party data and measurable ROI, or an agency exploring new digital fan journeys — Meta-Tag is ready to help.

Meta-Tag combines enterprise technology with strategic expertise to help organisations build measurable customer relationships.

Let’s transform the way the world connects with your brand.

 

Our Partners