Committed to collaboration and driven by results, we work with our clients to unlock potential and achieve success.

BYNDR

BYNDR Turning Fan Engagement Into A Game

Inspired by collectible trading cards and modern location-based gaming, Byndr transforms passive supporters into active participants.

Fans collect digital player cards, complete challenges, earn points, unlock exclusive rewards and compete with others — all through a branded mobile wallet with no app download required.

For brands and sports organisations, every interaction becomes measurable, rewarding and capable of generating valuable first-party customer data.

  • STEP 1

    ATTRACT & ONBOARD FANS

    Drive fans into the experience using QR codes, social media, digital advertising or in-venue signage. A single scan launches the branded wallet where users can register in seconds and immediately begin earning rewards.

  • STEP 2

    LEARN & EARN

    Fans answer quizzes, predictions and trivia to earn points while discovering more about the team, players or partners. Every response creates meaningful engagement and valuable zero-party customer insights.

  • STEP 3

    SOCIAL ENGAGEMENT

    Reward fans for following, watching, sharing and interacting across social channels. Every action increases brand reach while capturing measurable engagement data that powers more personalised future campaigns.

  • STEP 4

    EXPLORE & COLLECT

    Encourage fans to explore stadiums, stores or destinations by placing exclusive digital collectibles, AR experiences and rewards at real-world locations. Every visit becomes an opportunity to discover, collect and earn.

  • STEP 5

    Rewards & Sweepstakes

    Redeem earned points for exclusive rewards, merchandise, discounts, competitions and sweepstakes. Every reward reinforces loyalty while giving brands measurable uplift in participation, repeat visits and customer lifetime value.

BUSINESS BENEFITS

✔ Increase fan engagement

✔ Drive repeat visits

✔ Capture first-party customer data

✔ Grow sponsorship value

✔ Increase social reach

✔ Reward loyalty

✔ Launch campaigns without an app

✔ Measure every interaction

REAL-WORLD TREASURE HUNTS

Digital collectibles, AR content and exclusive rewards can be placed anywhere inside or outside a venue. Fans explore, discover and collect while brands increase footfall and measure every interaction.

A FAN EXPERIENCE THAT DELIVERS BUSINESS RESULTS

Byndr isn’t just designed to entertain fans — it’s designed to deliver measurable outcomes for brands, venues and rights holders.

Every interaction creates value:

  • Fans collect digital collectibles → Brands increase repeat engagement and encourage ongoing participation.
  • Fans complete quizzes and challenges → Brands capture valuable first-party and zero-party customer data.
  • Fans explore venues and locations → Brands increase footfall, dwell time and product discovery.
  • Fans watch content and engage on social media → Brands extend campaign reach and grow audience engagement.
  • Fans redeem rewards and enter sweepstakes → Brands strengthen loyalty, increase conversions and encourage repeat visits.

The result is more than a fan engagement platform. It’s a measurable marketing ecosystem where every interaction can be tracked, rewarded and optimised.

Instead of simply asking, “What can fans do?”, the real question becomes:

“What business outcome does every fan interaction create?”

Byndr answers that question by turning every scan, challenge, visit, quiz and reward into measurable value for your organisation.

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