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Developed by SmartMedia Technologies (SMT), Meta-Tag’s US technology partner, My Olympic™ Rewards demonstrates how digital wallets, gamification and sponsor activation can transform global sporting events into engaging fan experiences that deliver measurable commercial value.
My Olympic™ Rewards became the official digital engagement platform for Paris 2024, allowing fans to participate in interactive challenges, collect digital rewards and engage directly with Olympic sponsors.
Through a simple mobile-first experience, fans could:
Rather than passive sponsorship, the platform transformed fans into active participants while giving sponsors measurable customer engagement.
The My Olympic™ Rewards platform demonstrated how gamification and digital rewards can drive engagement at a truly global scale.
Millions of meaningful interactions were generated through challenges, games and sponsor activations, demonstrating exceptional fan participation.
Fans actively redeemed rewards and exclusive merchandise, reinforcing loyalty while encouraging repeat engagement throughout the campaign.
Sponsor challenges achieved exceptionally high completion rates, demonstrating the effectiveness of gamified experiences in driving customer participation.
Gamified experiences delivered engagement levels up to 10 times higher than traditional sweepstakes and prize draw campaigns, helping sponsors achieve significantly stronger customer interaction.
My Olympic™ Rewards demonstrates how major sporting events can evolve beyond traditional sponsorship into measurable customer engagement platforms.
The platform enabled sponsors to:
Today’s sponsors expect more than logo visibility—they want measurable engagement, valuable customer insights and lasting relationships with fans.
My Olympic™ Rewards demonstrates how digital wallets, gamification and loyalty mechanics can transform sponsorship into an interactive customer experience that delivers real commercial value for both brands and rights holders.
The same platform capabilities can be adapted for:
Whether you’re activating a sponsorship, rewarding loyal customers or creating a year-round fan engagement programme, Meta-Tag can help transform passive audiences into active participants.
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