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Gift cards are evolving — fast.
What started as plastic cards and single-use codes has now become a programmable, tokenised digital asset that brands can use to drive loyalty, engagement and revenue in entirely new ways.
GiftCard 3.0, combined with StablePoints™, gives brands the ability to issue digital value that is:
Instant – Traceable – Redeemable anywhere – Programmable – Fraud-resistant – Powered by Web3, but with the simplicity of Web2
This is digital value rebuilt for the real world.
GiftCard 3.0 is a tokenised, smart, mobile-first gift card that lives inside a Web3 wallet — but requires zero crypto knowledge.
It allows brands, venues and sponsors to issue value instantly and securely, with full visibility on:
Built on blockchain technology, each gift card is secure, verifiable, and tamper-proof. The immutable record ensures authenticity, preventing counterfeiting and unauthorised duplication. Optional geolocation-based activation adds an extra layer of security by ensuring cards can only be redeemed in approved locations.
Every action—issuance, transfer, and redemption—is recorded on an immutable blockchain ledger, providing a real-time, tamper-proof audit trail. Brands gain full visibility into the entire lifecycle of their gift cards, ensuring they stay within authorised sales channels and preventing unauthorised resellers from distributing them in restricted markets.
Brands can track the entire journey of a gift card from purchase to redemption, capturing first-party data on customer behavior while maintaining privacy. This unlocks powerful insights for remarketing, personalised promotions, and tailored offers, driving long-term customer engagement and maximizing lifetime value.
Gift cards become interactive, engaging experiences with gamification, augmented reality, and digital rewards. Brands can integrate loyalty programs, surveys, and promotions to increase customer engagement. Gamification can also be used to drive footfall into stores, rewarding customers with exclusive deals or bonuses when they redeem their gift cards in physical locations.
Gift cards can be transformed into meaningful, personalised experiences, allowing customers to add custom designs, videos, voice messages, and animations. This enhances the emotional value of gifting, strengthening brand affinity and customer loyalty.
Whether you’re a gift card supplier, a processor upgrading your capabilities, or unlocking new digital fan experiences — Meta-Tag helps you take the next step with confidence.
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