GiftCard 3.0 is the next-generation digital gift card solution by Meta-Tag. Built on advanced Web3 technology, it transforms traditional gift cards into secure, personalised, and immersive digital experiences. This product redefines how brands engage with consumers through innovative features like personalisation, gamification, and enhanced fraud prevention—all powered by a private blockchain.
Enhanced Security & Fraud Prevention
Built on blockchain technology, each gift card is secure, verifiable, and tamper-proof. The immutable record ensures authenticity, preventing counterfeiting and unauthorised duplication. Optional geolocation-based activation adds an extra layer of security by ensuring cards can only be redeemed in approved locations.
Transparency, Traceability & Brand Control
Every action—issuance, transfer, and redemption—is recorded on an immutable blockchain ledger, providing a real-time, tamper-proof audit trail. Brands gain full visibility into the entire lifecycle of their gift cards, ensuring they stay within authorised sales channels and preventing unauthorised resellers from distributing them in restricted markets.
First-Party Data & Direct Customer Connection
Brands can track the entire journey of a gift card from purchase to redemption, capturing first-party data on customer behavior while maintaining privacy. This unlocks powerful insights for remarketing, personalised promotions, and tailored offers, driving long-term customer engagement and maximizing lifetime value.
Gamified & Immersive Gift Card Experiences
Gift cards become interactive, engaging experiences with gamification, augmented reality, and digital rewards. Brands can integrate loyalty programs, surveys, and promotions to increase customer engagement. Gamification can also be used to drive footfall into stores, rewarding customers with exclusive deals or bonuses when they redeem their gift cards in physical locations.
Personalised & Customisable Gifting
Gift cards can be transformed into meaningful, personalised experiences, allowing customers to add custom designs, videos, voice messages, and animations. This enhances the emotional value of gifting, strengthening brand affinity and customer loyalty.
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